The following secrets are not in any order. Each is valuable on it own or combined with other secrets. I highly recommend that you do combine them because when combine your multiply there strength.

Tags: business, marketing ideas, marketing secrets, techniques, tips

I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a mistake by the travel agency. That one news report probably will hurt this travel agent’s business for a long time.

How your business handles complaints will make the difference between keeping clients and losing them.

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I’m sure that you’ve made a call and been forced to listen to the following recorded message:

“Your call is important to us. Please hold for the next available Customer Service representative.”

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Many businesses set up an online presence and then forget about customer service.

Too many times they take days or weeks to respond to client and prospect questions.

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Creating and using a strong referral system is a very effective marketing strategy. Every business should take advantage of it.

In the post titled Meet Sandy, I mentioned that Gerry Weinburg spoke two words that changed the way i did business. The are “Jay Abraham” the master of referral system marketing. Jay brings to the table the ideas of asking your happy clients, trusted business advisors and suppliers to send an endorsement letter about your products and services.. we’ll expand on this concept in few minutes.

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Do you have rules and procedures that your employees are trained to follow consistently?

Are your employees tracking every phone call and treating each call as a sales opportunity?

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I don’t know about you, but I have a big problem with this.

There is just too much to read these days.

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Survival on the web.

Nobody is alone in any niche. And if you are, it’s going to fill up really fast.

One of the most important things to learn to marketing on the Internet IS direct response marketing.

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Napoleon’s “Next” Secret

The story goes like this:

A few days after a big battle, a group of Napoleon’s officers came to him requesting that one of their own be promoted to the rank of captain.

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The following questions should help you to learn, to adjust, and to strive for even better results on your next effort. These questions will heighten your sense of curiosity and help you to move forward, even after a temporary setback.

1. What can I learn from the results of this marketing effort?
2. How could I have improved the response and profits from this effort?
3. If I use this marketing effort again, what should I do the same and what should I change?
4. How can I use the results of this marketing effort to further my marketing plans and to improve my profits?

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The all absorbing aspirations for every marketing project should be large sales and giant net profits.

Together, they equal the number one reason for any marketing effort.

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After you have read everything that you can about marketing (including these secrets).

After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car).

After you have studied all of the information that you can find everywhere else, then it is time for you to write your marketing plan.

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How Much Money And Time Do You Spend To Bring In A New Client?

An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”

Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!

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How Much Information Do You Have?

The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away.

One of the best sources of information is your local library.
Call the reference desk and ask where you need to look for specific information. The librarians will lead you to many sources that you never knew existed.

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Are You Researching Your Prospects To Improve Your Business?

Focus, focus, focus.

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What Makes Your Business, Products, And Services Unique?

It is very important to think in terms of what your business can do for the prospective customer.

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How Many Things Are Competing For Your Attention Right Now?

In today’s world, we are overwhelmed with far more information than ever before.

TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, e­mails, cell phones, PDAs, multiple 24­hour news and sports channels, newsletters, etc., etc., etc.

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Who Is In Your Sights?

Understanding that you can’t market to everyone is very important to your business survival.

To many business owners want to market to anyone who can steam a mirror.

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Here are the fatal seven “selling mistakes” that many people make.

They are not in any particular order.

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How Many Eggs Are In Your Basket?

It is much too risky for a wise business owner to rely on only one type of market­ing.

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Are You Paying Enough Attention To The Business World Around You?

Do you spend at least three hours per week reading magazines, newspapers, and Web sites that report on overall or “general” market trends? Observe what trends are starting in your geographic area, nationally, and worldwide.

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The answer, obviously, is no.

Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.

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Do you know any of the “little things?”

Do you know her birthday?

Do you know the name of his spouse or kids?

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Is it the beautiful building in which you are located?

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