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Category Archives: marketing
Secret No. 15: How Organized Are Your Marketing Plans?
After you have read everything that you can about marketing (including these secrets). After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car). After you have studied all of … Continue reading
Posted in flexibility, marketing, testing
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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?
How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading
Posted in advertising, backend, direct marketing, life time value, LTV, marketing, money
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Secret No. 13: How Much Information Do You Have?
How Much Information Do You Have? The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of … Continue reading
Posted in information, library, lists, marketing, reference, research
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Secret No. 12: Are You Researching Your Prospects To Improve Your Business?
Are You Researching Your Prospects To Improve Your Business? Focus, focus, focus. First and foremost, focus on the potential clients to whom you want to sell your products/services and not on what you are trying to sell. If you know … Continue reading
Posted in headlines, marketing, questions, research
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Secret No. 11: What Makes Your Business, Products, And Services Unique?
What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think … Continue reading
Posted in marketing, marketing books, research, unique, USP
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Secret No. 8: How Many Eggs Are In Your Basket?
How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of marketÂing. What would happen if it failed? A business owner could lose his or her shirt … Continue reading
Secret No. 25: What Details Do You Know About Your Newest Client?
Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar … Continue reading
Posted in database, direct marketing, information, marketing, relationships, research, Salesmanship
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Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?
Is it the beautiful building in which you are located? Is it the money that you have in your business account at the bank? Is it all of the products on your merchandising shelves? Is it the stock in your … Continue reading
Posted in database, lists, marketing
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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?
I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. … Continue reading
Posted in backend, database, life time value, LTV, marketing
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Secret No. 4: Do You Have Millions To Spend On Marketing?
Do You Have Millions To Spend On Marketing? I didn’t think so! Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well … Continue reading
Posted in corporate strategy, education, marketing
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Secret No. 3: What Is The Difference Between Sales And Marketing?
What Is The Difference Between Sales And Marketing? There is an important distinction.Successful businesses know how to use both. Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) … Continue reading
Posted in marketing, sales, Salesmanship, Selling
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Secret No. 2: Do You Have A Magic Marketing Wand?
Do you have a magic marketing wand? Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business. I have studied marketing and … Continue reading
Posted in marketing, planning
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