Secret No. 36 Mirror Mirror On The Wall… Who’s…

Posted on by Sandy Barris

How often do you put your business in front of a mirror?

One of the first steps in growing your business is confronting the brutal facts:

  • What are we doing right?
  • What are we doing wrong?
  • Are we being honest, or are we fooling ourselves?

When you take a long, hard look at your situations, the truth should become self-evident.

To help you discover the real truth about your business, ask open and honest questions, such as “Is this strategy working?” and “What can we do better?”

Talk to your clients, employees, and suppliers—in fact, everyone whose opinion you value—and ask, “What is the one thing that we could be doing better?”

Also ask, “What went wrong?” “What went right?” “Why do we get the business that we do?” and “What keeps us from getting the business that we don’t get?”

“Self-reflection is the school of wisdom.”
-Baltasar Gracian

Getting answers to these tough questions through open dialogue with your clients, employees, and suppliers will help to provide you with information that you can use to solve most problems.

More importantly, having a framework of questions like this helps you to confront issues that shouldn’t be ignored.

The “Stockdale Paradox”, a concept named for Admiral James Stockdale, a prisoner of war in North Vietnam for over seven years.
I feel that his paradox sums up this reflection secret.
In Jim Collins’ book From Good to Great: Why Some Companies Make the Leap and Others Don’t (Harper Collins, 2001), he states, “Every good-to-great company embraced what we came to call the Stockdale Paradox.
You must maintain unwavering faith that you can and will prevail in the end, regardless of difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.”

How often do you confront your current reality?

“Success is going from failure to failure without a loss of enthusiasm.”
-Anonymous

Posted in business, change, decisions, flexibility, focus, marketing | Leave a comment

Seven Fatal Marketing Mistakes To Avoid In 2009

Posted on by Sandy Barris

Wouldn’t Saving Thousands Of Dollars Avoiding The Seven Fatal Marketing Mistakes That WILL Kill The Response Of Your Marketing Efforts Make A Big Difference  In Your Business?

If YES, then keep reading. These seven plus secret questions must be answered before you create your next marketing campaign.

  • What is my marketing plan. FastMarketingPlan.com What do I want my marketing to do? What goals will my marketing help me reach?  Is my marketing persistent? One shot marketing rarely works. Have weekly marketing tasks planned, and put them into action.
  • What do I what my future client to do? Exactly how do I want folks to respond?
  • What is the stopping power of my headline?  Does it emphasize a benefit? Is it compelling enough to grab even the most hurried person? Is my logo my headline.
  • What am I offering? Business is always a quid pro quo. This for that. (This goes back to the four questions you answered earlier). What does your marketing offer that will cause your future client to stop what they are doing and respond to your offer?
  • What is my call to action? If you don’t ask for a response, you will not get one.
  • What split tests have I tried? One headline against the other. One offer against the other. One call to action against the other. One will always out pull the other in response. Usually by a lot.
  • What is the focus of my marketing. Is it on me, my company, my products or my services. If so, your dead, because your future client only cares about him/herself. They only want to know what you can do for them. They don’t give a damn about you.

    • If you would like a fresh set of eyes to take a look at your past, present or future marketing efforts, call me at 248-335-8080 or go to www.SMART-Marketing-Review.com and sign up to avoid the 7 fatal mistakes that WILL kill your marketing.

    A Few More Tips, Tricks, Techniques,
    Tidbit And Marketing Secrets That
    Promise To Save You Time And Money
    The following secrets are not in any order.
    Each is valuable on it own or combined with other secrets.
    I highly recommend that you combine these ideas in different ways.
    Why? Because when combined you multiply their strength.

    • Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof.
    • Ask your future clients for a “Yes” or “No” answer. Either is OK. There is nothing worse then a TIO (Think it over), because you are the only one thinking about it. Your future client has moved on.
    • Actions, not just words determine success.
    • Admit your shortcomings. Everyone knows that nothing is or can be perfect. You product and services have flaws. you know what they are. If you don’t, ask you customers what they are. Being 100% honest about your defects builds credibility and can also separate you from the competition (I promise your competitors would be to embarrassed to admit they are not perfect).
    • Keep learning
    • Start each day with the 5 most important marketing things that will help you reach your goals. An do them no matter what.
    • Money comes to those who move fast.

    Now, which of these secrets ideas rang the bell for you.
    Which ones did you write notes “To Do?
    Add them to your “Do Next” list.
    And do them.
    Using these secrets will separate the sheep from the goats.

    Now, promise yourself that you will use these marketing secrets.

    Scout’s Honor!

    Because, you know that if you keep marketing the way you always marketed, you’ll keep getting the results you’ve always gotten.

    To Your Success
    Sandy Barris
    President – Business Marketing Services
    248-335-8080 Continue reading →

    Posted in business, flexibility, information, marketing, marketing plan, planning, reference | Tagged , , , | Leave a comment

    Secret No. 35: Where Are Your Hidden Business Profits?

    Posted on by Sandy Barris

    Where are your business profits invested?

    In the stock market?

    Capital equipment?
    Gold?

    Real estate?
    Treasure Chest In the Attic?
    Collectibles?
    Or, are they invested back into the marketing of your business?

    Yes, this is a personal question!

    From childhood, we are told not to talk about money with strangers. However, everyone’s goal in investing is to return a profit.

    You need to look at your marketing efforts as if they are long-term investments, similar to the other types of investments listed above, because they are.

    Like many other long-term investment vehicles, an ongoing marketing strategy usually produces slow, steady returns.

    As with other long-term investments, sometimes there is a loss along the way in marketing. However, there also are times when a marketing campaign can produce an instant and fantastic return on your investment.

    Like with many other investments, at the end of the year you will know that you spent X amount of dollars on your investment in marketing and received Y amount of dollars in sales and profits.

    “Invest in yourself — if you have confidence in yourself.”
    – William Feather

    You should try to calculate the exact return on your marketing.

    Each piece of your marketing strategy involves time, effort, energy, and, in most cases, an investment of actual money.

    Do not look at your marketing dollars as a business expense similar to utilities, office rent, or other fixed costs.

    Rather, you should view them as an investment in the future success of your business.

    The success of your marketing is something that can be measured directly.

    Another thing that separates your marketing costs from most of your other business expenses is that you have complete control of the amount that you invest into your marketing program. The amount of time and money that you budget for your marketing programs can be expanded or cut back in response to how well or how poorly your marketing efforts produce the sales or profits that you expect.

    It’s nice to know that you have the options of investing more into your marketing program when you discover a winning promotion or investing a limited amount during the testing of a new advertisement.

    “Invest heavily in yourself.”
    -Unknown

    After discovering a winning marketing effort—a profitable success— you can invest more time and money into it safely, knowing that each time you invest X dollars you will earn Y dollars in profits.

    One of the best investment decisions that you can make as a business owner is to re-invest in your own business.

    How are you investing your profits?

    Posted in business, flexibility, information, marketing, planning, profits, sandy barris | Tagged , , | Leave a comment

    Secret No. 34: Do You Have Attitude?

    Posted on by Sandy Barris

    Does your business communicate a positive attitude?

    Do you have a written “Mission Statement” that explains what your business is about?

    Does this statement represent the vision, purpose, and aspirations that your business communicates to the world?

    More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort that you create?

    What should this statement include?
    Typically, it will include your USP or SOB (statement of benefit). It also will include what “attitude” your business is trying to communicate.
    Is your business and marketing attitude friendly, exclusive, or inviting?
    Is It classy, low-priced, or responsive?
    The list could be endless.

    “Ability is what you’re capable of doing.
    Motivation determines what you can do.
    Attitude determines how well you do it.”
    – Lou Holtz

    It is important how you integrate your attitude into your marketing.
    If the public sees and hears your positive attitude, then they will know and understand that you are proud of what you sell.

    They also will know that you are very serious about your business and are willing to go the extra mile to keep them happy.

    Your attitude should tell them that your business is ready to be their sole source —their “go-to” solution.

    Your attitude should be communicated in everything that you do and say. If each of your marketing efforts is consistent and professional, then prospects will pick up on your attitude.

    When the statements that you make in your marketing efforts are positive and consistent, your clients and prospects should understand that you will deliver on them.

    This builds their confidence in you and will increase your sales. Consistency and attitude are the keys to getting people to remember your business.
    Do you know what your company’s attitude is?

    Are you getting this message to your customers and prospects every day?

    Do you ask yourself regularly, “Is this information reaching my clients?”

    Posted in business, business personality, flexibility, getting clients, information, marketing ideas, planning, purpose, reference, relationships, repeat customers, sales, sandy barris, sanford barris, testimonials, Uncategorized, unique | Leave a comment

    Secret No. 33: How Passionate Are You?

    Posted on by Sandy Barris

    How much do you love your clients and their business?

    Even more importantly, how much do you love helping your clients?

    How passionate are you about it?

    I have met so many business owners over the years who are just not very passionate about what they do or sell.

    This makes me wonder, “Why did they go into business in the first place?”

    Having passion for your business is an essential part of successful marketing.

    In fact, the passionate drive to succeed is a huge factor in the success of any business.

    If you love what you are doing, then your success will be so much greater than what you will achieve if you don’t.

    Whether or not you are truly excited about what your business has to offer will be very evident to all of your customers and prospects. It will come across in every¬thing that you do, in all of the words that you write, and in how you speak about the products/services that you offer.

    If you really believe in your business, then your intensity will be transferred to your employees in the amount of effort that they put forth, and to your cus¬tomers and prospects in a way that will increase their interest in your products/services.

    If you are passionate about what your business does, the result will be more sales. It does not matter what motivates your passion, whether it is making money, or loving the “in-charge” feeling that you get with self-employment, or enjoying the freedom of setting your own hours.

    If you maintain a love and passion for your business, you will find that many people will want to do business with you, both now and in the future. Passion breeds success, and success breeds more success.

    If you don’t love what you are doing—if you are not totally passionate about it—then go find something else!

    “Passion is everything.”
    -David Copperfield

    People will have a hard time believing you if you don’t have passion for what you are doing. Your clients and prospects can sense it in you when you don’t believe in what you are marketing.

    You might fool them once, but you won’t fool them twice.

    Be passionate about your business. It will catch on fire.

    What are you doing to show how much you love what you do and the things that you sell?

    Posted in advertising, business, marketing, Pareto's Law, passion, purpose, sandy barris, sanford barris, Selling | Leave a comment

    Why, Why, Why This Marketing Blog?

    Posted on by Sandy Barris

    Why, Why, Why?

    Because displayed on your computer screen is a combination of science, art, and common sense.

    Yes, the subject of marketing has been covered before from many angles by professors, millionaires, self-styled experts, assholes and “gurus.”

    I also am aware that you don’t have the time to absorb everything presented by these folks.

    Plus, you may think that you would have a hard time using tactics, techniques and tricks” to achieve your own success.

    With these things in mind, I am presenting these business and marketing ideas in the language of the everyday business person.

    Presented in a clear, simple way with the goals of helping you to grow your business and to have a lot of fun doing it.

    WARNING:
    Merely reading these secrets will not make you instantly wealthy.

    Sorry, I have yet to find a get-rich-quick scheme that truly works.

    My sole goal is to help you sharpen your marketing, sales, and business skills.

    More importantly. Help motivate you to achieve your own greatest potential.

    I will share with you some of the secrets that I have developed through marketing my own businesses and those of my clients as well as secrets revealed to me by many experts in the fields of marketing, sales and public relations.

    Perhaps you came to this blog because of the collection of marketing and business secrets.

    Maybe you’re here because you felt that it would help you market your business more effectively and improve your sales and profits, or maybe you wanted to save time and money marketing your business.

    The ideas in this blog promise to help you to do these things. However, and this is something you all ready know.

    You ultimately will have to do these things yourself, or hire well—in other words, the ideas that you will encounter are going to take work on your part to succeed.

    Don’t let this discourage you! I am here to help you, every step of the way.

    “Nothing focuses the mind better than the constant
    sight of a competitor who wants to wipe you off the map.”
    Wayne Calloway

    Know this right up front: if I can learn these ideas, so can you.

    You can put these things to use immediately and spare yourself the thousands of hours they have taken me to learn (I am a slow learner). I also hope that these ideas will spare you some of the mistakes that I have made along the way and will give you greater success and more fun than I have enjoyed.

    When you use them in your own way, the timeless and valuable secrets that you are about to read in this blog will help your bottom line.

    In order to make the best use of these marketing ideas, here are some quick pointers:

    1. As you read these ideas, think about how you can use them in your own business. While your thoughts are still fresh in your mind, I suggest that you take notes. Jot your ideas down in a separate notebook or somewhere else. I use 3″ x 5″ cards. Whatever you do, get your ideas written down so that they will be at your side when you need to recall them. Please read the quotes that have been included for your learning and enjoyment. Sometimes it’s the little things that inspire us.
    2. Keep in mind that you cannot do everything. Focus your time, energy, and money on marketing to your top prospects and best customers. Be very selective. Concentrate on the most profitable methods of marketing and on getting the best return on your investment. (Yes, marketing is an investment.)
    3. Develop a marketing plan. Planning is critical to your success. It is the first and most crucial step to market your business. We’ll get into this in more detail later, but start thinking about making a master plan now. Check out www.iMarketCalendar.com
    4. Study everything that you can find about business in general as well as sales and marketing. If you need to, read everything over and over again until it sinks in. Come back to these secrets many times. The more that you read them, the easier that it will be to remember them at critical times in your business when you have to generate more sales or greater profits.
    5. Finally, track all of your marketing campaigns. Record your results. Be totally honest with yourself. Always ask, “What can I do better?” Test everything before spending big. Test, Test, and Test again. Use what works!This blog is not a textbook about how to market your business. Rather, it is written to be a selection of useful secrets from me and other marketing experts: tips, examples, stories, and suggestions to get you thinking like a marketing genius—in other words, small things that you can do to reap large benefits.
    “A bicycle maintains its poise and equilibrium
    only so long as it is going forward towards something.”
    – Melvin Powers

    I promise that if you use any or all of these ideas that I’ll share with you, you will grow your business bigger and stronger.

    I don’t think that you would have come to this blog unless you sincerely wanted to make a change in your life—a change for the better.

    You would not have cared one bit about these ideas or even taken the time to read them unless you truly believed they could give you the results that you wanted—specifically, marketing, sales, and business ideas to grow your business.

    Now, my friend, these ideas CAN do all of these things, but the biggest problem that you are going to run into is procrastination — putting off getting started.

    If you do run into this wall, and everyone does, try picturing your marketing efforts generating all the sales that you possibly could handle. Picture the rewards that will come with all of your additional sales and profits.

    It may seem silly, but close your eyes. What do you see?

    Can you picture your rewards? Are they more money, more time with family and friends, the freedom to do what you love or to go to the places that you’ve always wanted to visit? Are they meeting the people you would love to meet, or buying a home on the ocean? What is it that is close to your heart? Set up the goals that you need to accomplish in order to achieve what you have just pictured in your mind.

    Now, start working on meeting your first goal. These ideas cannot teach you everything, but they will help you to get started and to get moving in a forward direction.

    Have fun on your journey!

    Sanford Jay Barris-President
    Business Marketing Services, Inc.
    Author: 97 Marketing Secrets to Make More Money: Your Secret Guide to Growing Your Business Right
    10 W. Square Lake Road. Suite 214
    Bloomfield Hills, MI 48302
    Office: 248-335-8080
    Check out => www.97MarketingSecrets.com

    Check out => www.SMART-Marketing-Review.com

    Check out => www.FastMarketingPlan.com

    Posted in sandy barris, sanford barris, Why This Marketing Blog | Leave a comment

    #1 Dangerous Marketing Trend – Me-Me-Me…

    Posted on by Sandy Barris

    “I can do it myself” said the frustrated business owner.
    Let’s face it, it’s hard for a business owner to give up a responsibility in his/her business for fear of it not being completed or a variation of staggering reasons.
    Most entrepreneurs treat their business as if it was their own children and it’s hard to just let anyone take care of your kids…right.
    This is why it’s important when considering to outsource a function within your business that you are comfortable with that company and that they have your best interest at heart.
    However we live in an outsourced world.
    More and more companies are looking to outsource certain functions of their business so they can focus on running the business better.
    Companies are outsourcing their HR department, Billing, Client Service, Advertising & Marketing, Project Management, Payroll, Accounting, Distribution and a host of other functions.
    Reducing costs may not be the only reason to consider outsourcing, however for most this is the ideal situation.
    There are many benefits to outsourcing:
    •    Focus on your core business!
    •    Reduce risk in most cases!
    •    Compete with big businesses!
    •    Focus on other projects!
    •    Increase overall efficiency!
    My company for example will handle a company’s entire marketing and advertising needs from strategic market planning to total implementation to finding out what makes your client’s love you.
    This in essence frees up your company from having to either higher someone for this particular position which the average salary being a little over $75,000 per year, plus benefits.

    Or, having to hire an ad agency who’s primary goal is to sell expensive media and win awards that make them look good and lead to more client’s for them.

    Be careful; Ask trusted advisior for recommendations when looking for qualified advise.

    Posted in advertising, marketing | Tagged , , | Leave a comment

    “I’m Voting For YOU”…

    Posted on by Sandy Barris

    The alarm went off today, November 4th (voting day) at 6:30am.
    The sun was shining through the window making the fall leaves glow beautifully.
    Did the routine three S’s, read a bit and off I went.

    This morning wasn’t much different then any other morning.

    Except for voting…
    Now, I made it to the polls by 7:45am and was out by 8:20am
    Small voting district. Short lines.
    Saw a neighbor that I had not seen in a while.
    Got the latest neighborhood news.
    Births. Deaths.
    You know what I’m talking about.

    While standing in line to vote, it hit me.

    “We vote every day of our lives”

    We vote for cereal or eggs.
    We vote to work or goof off.
    We vote to prospect or not.
    We vote on who we want to see that day
    We vote on what projects to work on
    We vote to hit the enter key
    Who to work with
    What route to take home
    On and on and on.

    Every decision we decide is a vote.
    A choice to move forward, stay the same or move backwards.

    Besides all the political candidiates, what did you vote for today?

    Here are a few quick voting ideas.

    • Vote for your family members success.
      Give them praise for anyting well done and you will help them grow even stronger
    • Vote for your client’s success.
      Do everything in your power to help them succeed and you will succeed.
    • Vote for doing something. Anything.
      Nothing happens until something moves. Get the pendulum moving, momentum makes things easier.
    • Vote for YOURSELF.
      Forge you own path and be willing to stand alone because your life in no way depends on what others think, say or do.
    • Vote for Forgiveness.
      Forgive yourself and others for honest mistakes of the past.

    What will you decide today that will change someone life?

    Happy Marketing
    Sandy Barris
    Business Marketing Services
    Author of ’97 Marketing Secrets to Make
    More Money: Your Secret Guide to Growing
    Your Business”

    P.S. Your Invited To Join (By Invite Only) Our Next  Monthly How To Market Profitably Teleseminar Hosted by List Expert Jerry Bresser.

    For Details Click Here:  www.HowToMarketProfitably.com

    Posted in branding, change, decisions, marketing, relationships, sandy barris, sanford barris | Tagged , | Leave a comment

    Secret No. 32: You’re Perfect. Aren’t You?

    Posted on by Sandy Barris

    Do you have ideas for growing your business that don’t seem “perfect” enough to try?

    Are you are waiting for everything to be absolutely perfect? The perfect product to sell, the perfect marketing effort to start, the perfect sales staff, or the perfect distribution network—you will wait forever.

    Perfection equals paralysis.

    You need to be willing to act.

    Just realize that you are going to make mistakes: Everyone does.

    “Have no fear of perfection — you’ll never reach it .”
    – Salvador Dali


    You may market to the wrong target or pick the wrong mailing list.
    You may make the wrong offer or use the wrong media.
    Sometimes, even when you think that you’ve done everything right, things don’t work out the way that you hoped they would.

    Mistakes happen.

    The key is what you let yourself learn from them.

    I once sent out a broadcast fax to 5,000 businesses for a local co-op, business-to-business mailing. The only responses that I received were 83 requests that said “Take me off of your fax list.” I did not get one positive response: nada, zip, and zilch. It happens. Luckily, it was a small test. At least I didn’t fax 50,000 businesses and get the same results. Now, I can change my message, or try a different marketing approach.

    The important thing is that I tried something and learned from the experience.

    If I had decided to wait until I had perfected everything, I’d still be waiting.
    I wouldn’t have learned anything.

    Remember: you can’t learn if you don’t act.

    If you keep on trying and keep on testing, your efforts will succeed.

    What you decide to do doesn’t have to be perfect, it just needs to be done.

    Action is the key. Decide to act!

    Are you allowing perfection to paralyze your marketing efforts?

    Posted in business, flexibility, learn, marketing, reference, testing | Tagged , , , , | Leave a comment

    Secret No. 31: Creating YOUR Top 10 List To Help You Sell More Of Your…

    Posted on by Sandy Barris

    How would you like to be on the top of a best-seller list?

    Well, then, why not create your own “best-seller list”
    and feature it prominently in your marketing efforts?

    People buy what is popular.

    The higher up on the best-seller list that an item is—i.e. the more “popular” that it becomes—the more that sales for the item will climb.

    For example, if you own an ice cream parlor, create a best-seller list of the most popular flavors of ice cream that you sell.

    Post the list at several highly visible locations.
    When folks come in, watch the sales of your best-selling ice cream soar!

    “The best way to get a prospect
    to make a favorable new decision is to make him happy with an old decision.”
    – Zig Ziglar

    You can create a best-selling list for any
    product/service that you offer.

    The power of suggestion helps people who do not know
    what they want as well as those who are having trouble choosing what they want.

    Many people just can’t make a decision
    (sometimes even a life-saving decision), so why not help
    them along by showing them what other folks like the best?

    Some clients of mine (a husband-and-wife team who run a
    carpet-cleaning service) were having trouble selling their service.

    We created a best-seller list of the services that
    the company offered by using good, better, and best offerings.

    This list helped the couple’s prospects to choose the
    services that they wanted based on what other people had done in the past.

    The sales and profits on these “best-sellers” have increased dramatically.

    This means that the sales and profits for the company
    are up overall, which was our goal in the first place!

    How can you create a “best-seller” list for your products/services?

    Posted in business, decisions, focus, lists, marketing, profits, reference, research, sales, Salesmanship, Selling | Tagged , , , , , , | Leave a comment

    Secret No. 30: Why You Should Save Your Love Letters?

    Posted on by Sandy Barris

    How many of your clients Love You?

    How many people send you a complimentary letter or email?

    Your love letter may arrive by way of the U.S. Postal Service, via a fax or e-mail, or through a voice-mail message.

    There are two great reasons why you should save a copy of every love letter or “white mail” (positive messages) that you receive.

    Here’s the first:

    When clients tell you what they like about your product or your service, you’ll discover you may have the ability to improve the things that they like.

    If they approve of a product, then you can make or acquire more of it.

    If they like your service, then you can make sure that you maintain its quality.

    Odds are good that if one customer takes the time to send a message to you, then the way that they feel would apply in a similar way to many other customers.

    Negative comments can also be turned positive.

    How? They show your honesty.
    They show you are not perfect.
    They show you are human.
    People know mistakes happen and that nothing is perfect.

    “The trouble with most of us is
    that we would rather be ruined by praise than saved by criticism.”
    – Norman Vincent Peale


    The second reason for hanging on to your “Love Letters” is to use its comments as positive testimonials about your product/service.

    Unsolicited remarks tend to be more open and honest than testimonials for which you have to ask.

    If you want to use a customer’s comments in your promotional material, you should ask for his/her permission.

    Oh. By the way. It’s okay to paraphrase and/or edit a testimonial so long as you do not change the meaning of the message.

    Or you could pull out a short phrase. Even a word or two and use as a testimonial.

    Give him/her credit in your marketing by including name, city, and state.

    Phone numbers, e-mail addresses and photos also are extremely beneficial.
    However, only use them when your client gives you specific written approval.

    Sometimes, I’ll use a stock photo of a different person that fits the same age range if I can’t get permission.

    Some people are overly concerned about their privacy, but most people probably will grant you the permission that you seek.

    I can’t stress it enough:
    Testimonials are a great tool. Use them to your advantage.

    When you talk about how great your product/service is, people assume that it is part of your marketing and salesmanship—and rightly so.

    However, when someone else praises your product/service, it sends a much more powerful message.

    Now, what are you going to do with the Love Letters that you receive?

    Posted in advertising, business, direct marketing, education, information, marketing, reference, sales, Salesmanship, Selling, testimonials | Tagged , , , , , , , , | Leave a comment

    Secret No. 29: How’s Your Sanity?

    Posted on by Sandy Barris

    It has been said that the definition of insanity is doing the same thing over and over again and expecting a different result.

    This statement also applies to your business.

    What if you have developed a marketing campaign that is working well?

    What if your marketing is bringing in all kinds of sales leads and increasing sales and profits for your business?

    What if you have tested and proven your list and your headlines?

    What if your offers in this campaign are the best that they can be?

    What if no other marketing effort that you have tried has beaten its results?

    Wouldn’t it be insane to change it?

    You would think so.

    However, many business owners get bored with using the same marketing message over and over again.

    Consequently, they change their campaign midstream.

    These owners never get the full benefit of their campaign.

    This, folks, is insanity.

    “Genius is one of the many forms of insanity.”
    – Cesare Lombroso

    Sometimes the reason that these business owners change their approaches is that they listen to their spouse, employees, family members, friends, clients or someone else who has gotten tired of the campaign.

    As a result, the business owners changes his marketing before they should.

    Whatever the reason, if something isn’t broken, don’t fix it.
    If a marketing campaign is working, then stick with it!

    A profitable marketing campaign must be allowed to run its course.

    You will know when it is time to change or develop something new when your current campaign stops working.

    Again, if it’s not broken, don’t fix it.

    You can see this mistake made over and over in many businesses.

    Advertising and direct-marketing efforts that are working are abandoned midstream for the “next big thing.”

    Don’t waste the money, time, and effort that you have invested in creating a marketing campaign by making this same mistake in your business.

    How sane are your marketing efforts?

    Posted in advertising, business, change, headlines, marketing, reference, sales, Salesmanship | Tagged , , , , , , , | Leave a comment