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Author Archives: Sandy Barris
Scientific Advertising Chapters 11-14
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Posted in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Tagged business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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Why Stop Someone From Talking To Themselves?
If you want to get someone’s attention, then you have to create an interÂruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading
Posted in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, Selling
Tagged business, ideas, insanity, interruption, marketing, marketing plans, self talk, talking
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Proof, Confirmation and Marketing Success
It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike. Continue reading
Posted in business, Business Plans, corporate strategy, focus, learning, passion, planning, Proof, Salesmanship, testing
Tagged action, business, credibility, marketing, offers, Proof
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Is it my ego, or is it me?
Is it my ego, or is it me… I don’t know which it could be… In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. … Continue reading
Posted in business, competition, decisions, flexibility, focus, passion, purpose, questions
Tagged accomplishment, action, bragging, business, ego, ideas, marketing, success
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How Much Do You Profit From Each Client?
Does your business make the same amount of profit from each client? The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent … Continue reading
Posted in marketing
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Do You Need A “Kick-In-The-Butt”
Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Continue reading
Posted in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questions
Tagged action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
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Twenty-One Days or Bust…
21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power. Continue reading
Back-to-Basics Marketing Tip: Research, Research, Research
Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign. Why? Because, not knowing all of the advantages of your product or service hinders … Continue reading
Posted in marketing
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