Tag Archives: marketing

Scientific Advertising Chapters 1-5

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Continue reading

Posted in advertising, Advertising Plan, business, Business Plans, headlines, learning, marketing, marketing plan, purpose | Tagged , , , , , | Leave a comment

Why Stop Someone From Talking To Themselves?

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading

Posted in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, Selling | Tagged , , , , , , , | Leave a comment

Proof, Confirmation and Marketing Success

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike. Continue reading

Posted in business, Business Plans, corporate strategy, focus, learning, passion, planning, Proof, Salesmanship, testing | Tagged , , , , , | Leave a comment

Is it my ego, or is it me?

Is it my ego, or is it me… I don’t know which it could be… In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. … Continue reading

Posted in business, competition, decisions, flexibility, focus, passion, purpose, questions | Tagged , , , , , , , | Leave a comment

Do You Need A “Kick-In-The-Butt”

Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Continue reading

Posted in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questions | Tagged , , , , , , , , | Leave a comment

How To Reproduce and Repurpose Your Profitable Marketing Ideas

Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?
Continue reading

Posted in direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing ideas, marketing plan, planning, repurpose, sandy barris, target marketing, wall street journal, word-of-mouth | Tagged , , , , , , , | Leave a comment

“How to Get Your Business To Setup A Marketing Calendar”

Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!
Continue reading

Posted in Advertising Plan, Business Plans, focus, marketing, marketing calendar, marketing plan, planning, sandy barris | Tagged , , , , , , , | Leave a comment

Devil Lives in the Detail; Be Kind to the Deadline

So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business. Continue reading

Posted in Advertising Plan, Business Plans, flexibility, focus, marketing plan, purpose, referrals, relationships, unique | Tagged , , , , , | Leave a comment

Entrepreneur’s Toolbox to Help You to Market Your Business

An “Entrepreneur’s Toolbox” includes things that must be within the prospective entrepreneur’s very person but also; external tools, vision, and self-trust. Continue reading

Posted in Advertising Plan, business, Business Plans, decisions, flexibility, knowledge, marketing plan, money, planning, questions, reference | Tagged , , , , , , , | Leave a comment

Do You Make This Website Contact Mistake?

How happy are you with the quantity and quality of the contacts you receive from your Web site? Continue reading

Posted in branding, customer service, decisions, getting clients, Internet marketing, marketing calendar, marketing plan, Salesmanship, sandy barris, word-of-mouth | Tagged , , , , | Leave a comment

How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first … Continue reading

Posted in advertising, marketing, marketing plan, public relations, purpose, repurpose, sandy barris, testimonials | Tagged , , , , , | Leave a comment

5 Ways To Stretch Your Marketing Dollars

If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching. Continue reading

Posted in flexibility, marketing, marketing calendar, marketing plan, money, repurpose, solving problems, testing | Tagged , , , | Leave a comment